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CV

ABOUT ME

Welcome to Marketing Things, where we specialize in creating compelling brand stories and establishing a strong market presence for our clients. Our team is dedicated to crafting unique narratives that resonate with audiences and differentiate our clients from their competitors. We believe in the power of storytelling and its ability to shape brand identity and perception. Let us help you tell your brand's story in a way that captivates and inspires.

CORE 
COMPETENCIES

Strategic Branding  Content Creation               Digital Marketing    Social Media Management           Campaign Development    Market Research     Creative Campaigns Initiative Execution

PROJECTS
& COLLARATIONS

2023-2024

Fantuan Delivery Headquarters

Brand Marketing Consultant

  • Led negotiations and managing partnerships between FanTuan and key brands like UnionPay, Tencent, and WeChat to expand advertising and brand revenue.

  • Held marketing campaigns, coordinating 68 events in a month in Manhattan, significantly expanding the customer base with 7,000+ new users in collaboration with brands like Heytea and Mango Mango.

  • Managed influencer partnerships across Instagram, and TikTok in the lifestyle and food sectors, achieving over 100,000 views and substantially increasing brand exposure.

  • Oversaw app operations, including activity page design, email marketing and membership event. Integrated market research with data analytics to optimize campaign results, boosting ROI by 15% and revenue by 10%.

2022-2023

​Asia Creative(Chihuo) 

Marketing Specialist – F&B Hospitality

  • Collaborated with internal teams to create digital marketing campaigns and optimize user experience; achieved 3M+ exposure in one case; Assisted in the execution of SEO/SEM, Google ads and Google analytics.

  • Analyzed of marketing campaigns and assessed against goals, help company to do precision marketing.

  • Pitched to customers like Weee and Temu, generated $20K profit and wrote implementation plans and reports.

2020-2021

Loreal Paris 

Customer Relationship Management - Keratase

  • Designed interactive activities for Chinese Black Friday such as SMS, emails and coupon campaigns.

  • Initiated an omni-channel marketing strategy through user data research.

  • Spearheaded 100+ SKUs’ sales strategy, maintained interaction and increased fan base by 500 in each event.

  • Maintained 3 online platforms member management system, such as Taobao, WeChat applet and T-mall.

Education

2021-2022

George Washington University

Master of Science in Management
Graduate Certificate in Marketing and Brand Management

2016-2020

Guangzhou University

Double Bachelors Program (B.Sc. in Education & B.Sc. in Finance)

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